The New Jersey Chapter of the Association of Publishers for Special Sales (APSS) is hosting a free webinar for authors and indie publishers on February 9 at noon to help authors and publishers increase book sales. The webinar, “Introduction to Special Sales: How to Sell More Books, Non-Returnable to Non-Bookstore Buyers,” is being presented by Brian Jud, APSS executive director. To sign up, visit: http://tinyurl.com/jgrvgvp. This free webinar is open to members and nonmembers. The recorded webinar will be available for member access after the live event.
According to Kathy Miller, president of the APSS New Jersey Chapter, “the term ‘Special Sales’ is unclear to many people. This webinar will educate attendees on the massive opportunity authors have in selling books to non-bookstore buyers.”
Jud adds, “every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores, and they can be sold more profitably, in large quantities, and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military, and many more. In this presentation you will discover how to find new markets for existing titles, locate new users for your existing information, and find how to repurpose your basic information and increase your sales and profits.”
Woodpecker Press owner and publishing director, Donna Thompson, has been appointed as the Communications Coordinator for the new New Jersey Chapter.
The Association of Publishers for Special Sales (APSS) mission is to become known as the premier source of information, education, and help for publishers of high-quality content published in printed, electronic, or audio form for sale to consumers, non-bookstore retailers, and non-retail buyers. APSS provides high-quality, functional, and innovative sales and marketing resources that enhance content producers’ efforts to grow their businesses profitably. Publishers know there is always much to learn in the fast-changing book-selling industry. APSS is a dynamic, growing organization dedicated to the success of its members and provides members with benefits that will help them sell more books, make more money, and raise their standing as experts in their field. For more information, visit http://www.bookapss.org/.